Choker Necklace

Choker Necklace

Join us as we trace the choker's journey from ancient origins to a modern fashion staple, especially in Pakistani culture. Discover how this elegant accessory has evolved and how it continues to captivate with its timeless charm. Perfect for fashion enthusiasts and history buffs alike!


The choker necklace, known for its snug fit around the neck, has a rich history that spans hundreds of years and various cultures. While commonly associated with the French Revolution in 1798, where red ribbons were worn around the neck as a tribute, its origins can be traced even further back. Notably, Anne Boleyn, in the early 16th century, was often depicted wearing a pearl choker adorned with a letter "B" pendant.

In the 1860s, chokers were seen as a controversial symbol due to their association with prostitutes, as depicted in Manet's painting "Olympia." However, this did not deter their popularity among the elite, especially in the Victorian era, where chokers adorned with jewels became a fashion statement among royalty, including Queen Victoria and Princess Alexandra of Denmark. The latter often wore chokers to cover a scar on her neck, influencing fashion trends for the next five decades.

The choker's evolution continued through the roaring '20s with beaded or ribbon designs, and in the 1940s, they made a comeback as "dog collars." In the 1990s, chokers became a fashion icon again, popular among celebrities and trendsetters, including the iconic "tattoo" choker. Fast forward to the 21st century, chokers remain a versatile and enduring element of fashion, showcasing a blend of materials, textures, and styles.

This deep-rooted history of the choker necklace, from a symbol of tribute and rebellion to a mark of royal elegance, sets the stage for its unique presence in the Pakistani fashion landscape.

Choker necklace


As time progressed, the choker necklace adapted, reflecting the changing tides of fashion and societal norms. In Pakistan, the choker became a staple in bridal trousseaus, symbolizing grace and marital bliss. Its evolution was marked by the incorporation of regional artistry and craftsmanship, making each piece a narrative of the country’s diverse heritage.

Gold choker necklaces, often embellished with kundan and polki, became emblems of opulence. In contrast, pearl choker necklaces, with their understated elegance, catered to a more subtle aesthetic. The silver choker necklace, adorned with intricate filigree work, offered a versatile charm suitable for various occasions. This diversity in design and material underscored the choker's significance in Pakistani culture - a blend of beauty, tradition, and personal expression.


Today, the choker necklace continues to be a symbol of contemporary fashion while retaining its cultural essence. The modern Pakistani woman embraces chokers that blend traditional motifs with contemporary design elements. This fusion creates pieces that are both timeless and trendy.

Current trends see a rise in minimalist gold choker necklaces, perfect for both formal and casual wear. Pearl choker necklaces, with their classic allure, are being reimagined in modern designs, often combined with other materials like gold and semi-precious stones for a contemporary twist. Silver choker necklaces are enjoying a resurgence, particularly in bohemian and indie fashion circles, appreciated for their rustic charm and versatility.

choker necklace


At Shehnoor, we understand the timeless appeal of the choker necklace. Our collection is a homage to this enduring piece, offering an array of chokers that cater to diverse tastes and occasions.

Our gold choker necklace range, crafted with the finest materials, is perfect for those who seek a touch of luxury and sophistication. These pieces, often adorned with intricate detailing and precious stones, are designed to make a statement.

For lovers of subtlety and elegance, our pearl choker necklace selection offers a blend of classic beauty and contemporary design. These chokers, perfect for weddings and formal events, add a touch of grace and sophistication to any outfit.

Our silver choker necklace collection, with its versatile and bohemian spirit, is ideal for those who prefer a more understated or eclectic look. These pieces can be styled in numerous ways, making them perfect for both everyday wear and special occasions.

Each Shehnoor choker is more than just a piece of jewelry; it's a story of heritage, artistry, and personal expression. Whether you're dressing for a formal event or adding a touch of elegance to your everyday ensemble, our chokers are designed to elevate your style and celebrate your individuality.